Merce Broadside is used by organisations which have hundreds of thousands, or millions, of counterparties to whom they need to send email messages regularly.
Banks need to send account statements to all their account holders. These account statements are generated by automated software of their core banking systems, often in the form of PDF files. Each account holder is expected to receive the statement for his own account --- this is not a case where all users can be given the same message. Such a bank may use Merce Broadside to send out all these account statements reliably and fast every month or quarter.
Sharebrokers need to send out deal confirmation slips to their customers every day, after trades are executed on behalf of customers on the stock exchanges. In India and some other countries, it is a regulatory requirement that such deal confirmation slips be sent out. A large sharebroker may have hundreds of thousands of retail clients, out of which ten thousand may be trading every day. Thus, ten thousand deal confirmation slips will be generated by the broker's back-end trading system, and will need to be sent out at the end of trading hours reliably and at high speed every day.
Utilities like telephone companies and electricity supply companies need to send bills to their customers at the end of each billing cycle. Such applications can be taken care of by Merce Broadside.
Colleges and universities have large requirements for email communication with applicants, students, and alumni. Communication with students may be taken care of by internal campus email backbones, but applicants and alumni need an industrial strength product like Merce Broadside.
Online publishers send out email newsletters or magazines to subscribers. Their editorial and graphics arts teams usually create each issue, and then send out the issue to hundreds of thousands of subscribers overnight by email. Merce Broadside will accept a list of recipients and a single copy of the outgoing magazine issue, and will transmit this to all recipients efficiently.
Trade bodies, associations and societies have to send out periodic newsletters to their members. In such cases, their requirements are very similar to those of online magazines. A single copy of the newsletter is sent out to all recipients in a timely manner.
Government departments need to send out circulars, notifications or statements to all registered companies, taxpayers, assessees, or other entities. Such mass communication is of two types: one-on-one messages or mailing list transmission. One-on-one messages involve sending a unique message to each recipient, like account statements of banks. Mailing list communication is where the same message goes to all recipients, like newsletters. Government departments have need for very large volumes of both types. Merce Broadside can deliver the message in both cases with equal ease.
